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Refine Your Online Image: 10 E-Savvy Tips for Career
Survival |
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Allan Hoffman
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Everyone
knows appearances matter when you're job hunting, but
while you wouldn't think of wearing torn jeans to an
interview, you might not even blink at sending an email
message from a personal address you should share only
with family and friends. Let's face it: meanpeoplesuck@skateboardaddict.com
may capture the real you, but it isn't exactly the image
you want to convey to networking contacts and hiring
managers. One click of the mouse, and your chances of a
job may be shot.
When conducting a job Search and networking, you need to
consider the repercussions of how you conduct yourself
online. Here are five dos and five don'ts to help ensure
you gain respect -- and don't make a fool of yourself --
with potential employers.
Online Dos
Use Smart Subject Lines in Emails:
Something like "hello" won't get much attention; in
fact, it may doom your email to a junk mail folder. Take
the time to write thoughtful, specific email subject
lines. "Kudos to your team" is a far preferable subject
line to "great" on a congratulatory email to a former
colleague. And remember: Don't write in all caps to get
attention. That's the equivalent of shouting.
Use a Signature File: If
well-constructed, this can be a terrific calling card --
a way to highlight your job title, company and contact
info. If you have a Web site, a "sig file," as it's
often called, lets you direct people to it.
Think Before You Hit Send: Job
prospects have been torpedoed by sending incomplete,
in-progress emails. Don't hit send until you're sure
you're ready. If necessary, disable the automatic
sending function. Spell-check and proofread emails. Keep
things simple: Avoid smiley faces, fancy fonts and
rainbow colors.
Be Careful When Posting to Online Forums:
Blogs, message boards, forums and other online venues
provide great ways to connect. Just watch what you say,
as your words will likely be there forever. You may want
to call another blogger an idiot -- or worse -- but
employers may not appreciate a worker inclined to spread
invective across the e-waves.
Keep Your Personal Information Fresh:
If you have a personal Web site or blog or other
personal information stored at publicly accessible
places online, be sure to keep it up-to-date. Especially
with blogs and Web pages, outdated information may
convey the impression that you start projects and don't
complete them.
Online Don'ts
Be Too Familiar: Email may seem
informal by nature, but that doesn't mean you should
address hiring managers by their first names. Follow
their lead in how formal or informal you should be when
communicating online. And whatever you do, don't write
in all lowercase ("i really think i'm right for this
job") just because that's your style when emailing
friends. Follow the rules of grammar and style for
business communications.
Build Junk: You may want your own blog,
Web page or online photo album, but think before you
build. You don't want to show off your tattoos, rant and
rave about every topic under the sun or otherwise create
sites that might embarrass you when a potential employer
Googles your name.
Instant-Message When You Should Call:
With so many forms of communication now available
(phone, cell phone, email, instant messaging, beeper,
etc.), make sure you contact people the appropriate way.
Just because someone's IM user name appears on her
business card -- the one you got at a networking event
-- doesn't give you carte blanche to message her in the
middle of the workday.
Bad-Mouth Your Employer: Even if you
loathe your current or former employer, resist the urge
to lambaste the company online. You may think you're
posting anonymously, but what you say will sometimes
signal who you are, even if you don't realize it.
Employers don't want to hire someone who is likely to
berate a company or its managers online.
Use Stupid, Pornographic or Otherwise Immature
Email Addresses: Save this form of
self-expression for your friends. |
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This article originally appeared on Monster.com. |
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Previous:
Warm Up Your Job Search This
Summer |
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Next:
Go Beyond Your Resume to Build
Your Job Search Skills |
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